Is an Online Interior Design School the Way to Earn an Interior Design Degree?

Many students choose to attend an online interior design school rather than attend classes in person due to commitments such as a job or family situations. This type of education allows the students from all geographical areas to earn a degree on their own time. It is becoming a popular choice among mature students; people who joined the work force right out of high school.

In 2004 in the US, there were approximately 65,000 interior designers according to the United States Bureau of Labor Statistics. The interior design industry will continue to see growth at a rate of approximately nine to seventeen percent over the next ten years. Interior design is an extremely competitive profession. This, it is important to obtain the proper education, whether it is from attending school in person or an online interior design school. Either way, you may not have to travel far to find an excellent art school offering an Interior Design Degree.

If you are creative and have a flair for decorating then it is possible that you would enjoy and excel as an interior designer. Another statistic indicates that approximately thirty percent of interior designers are self-employed. If you cannot find the specific design firm that meets your requirements then try taking on some clients of your own.

At an online interior design school students will learn the same concepts as their studio attending brethren. There are many areas of interior design that students can become specialized. Here are a few but certainly not all areas:

o Corporate/Office Design

o Bathroom Design

o Health Care Design

o Feng Shui Design

o Exhibit Design

o Green Interior Design

o Modern Interior Design

o Hotel Interior Design

o Residential Interior Design

o Set Design

o Zen Interior Design

Once you have obtained your online interior design degree you must decide whether to work for your self or work for a design firm. With a large design firm you will likely have the resources for quite a comfortable work environment and plus state of the art equipment. If you are just starting out on your own, you most likely will not have the resources that a design firm can offer. Working for your self may mean many long hours, while working for a large design firm may mean hours that are more set. Being self-employed means you will have to find your clients, whereas with a large firm most of the clients are passed on to you.

Many Interior Designers have used online interior design school to obtain an interior design degree to get their design career started. Once your career starts to progress you may find a particular area of design that interests you the must. Alternatively, you may find an area of design that is more profitable or you may just be a better designer in a particular design field. If your specialty is colors and fabrics maybe, you would rather focus on interior decorating instead and leave the technical aspects of interior design to someone else.

5 Interior Design Principles for Business

There is only one goal in every designer’s mind when they create an interior design for a shop. That goal is to attract as many customers as they can, and influence them enough so the customers are willing to part with their cash.

As of right now, there are many ways to do interior design for a retail shop, but according to our 20 years of experience in doing various types of interior design for shops, no matter what is the design, when you want your interior design to be able to attract customers, it has to have these 5 Important Design Principles for a Shop:

1. Eye-catching Product Display

One of the most important points in doing interior design for a shop, is the Shop Entrance. Why? Because every potential customer will not suddenly appeared inside of your shop (you’ll be scared if they did), and they all starts at the same place: The Entrance. From there they will subconsciously judge whether this shop is worth entering or not.

This is where the “Power of Visual Merchandising” shines the most. The reason is because what subconsciously affect the judgement of customer are the design of your shop entrance and more importantly, the products you displayed in the front of the shop. By displaying the right products in front of your shop, when potential customers come and see it, they will have a higher chance of entering your shop because now they know that you sell the products they need.

Now, the problem is how you can decide which product to display. Speaking from experience, the way you arrange and show your Display product must be able to tell a story and convey a message to your potential customers. By doing this correctly, then the potential customer will be more interested in your shop compared to other shops that sold the same kind of products.

2. Use All 5 Senses

As a human, we use all 5 senses to perceive the conditions around us. So to be able to attract customer easier, you have to make your products and interior design appealing to your customer’s all 5 senses. Of course, depending on the types of business, one or two senses can’t be used, but the point is, you have to maximize the arrangements and attraction in your shop’s interior design so people can get attracted to your store more easily.

Below are some of the examples of how we can use the customer’s 5 senses based on our experience:

  • Sight: This is the easiest sense to affect. There are numerous ways you can attract customers using this sense, from using colors, changing the intensity of the lighting in your shop, to simply make a good arrangements of the products in your shop. When done correctly, you can even adjust what products the customer will focus on and how long they will stay in a section of your shop.

  • Sound: There are multiple ways to affect this sense. People’s conversation, Background music, even the sound around you can affect your perception. For example, younger people tend to be attracted to shop at a place where they play upbeat music, while older people generally like a shop that play soft or classical music better.

  • Touch: The sense of touch is a very important thing when you’re doing Interior Design. People will be more willing to buy something when they can try it first. For example, there are 2 shops that sell handphones. One of them allow customer to try it on the spot with security measures, the other forbid the customer to try the product and they can only see it. Which one of these two shop you’ll want to buy a handphone from? Generally, people will choose the first one. This is why the sense of touch is an important factor in Interior Design for a shop.

  • Smell: Believe it or not, there’s an entire science to what’s referred to as “scent marketing”, with several studies and real-world case studies of global brands like Samsung, Sony, and Verizon applies it to their advantage. The reason being that smell is considered to be a fast track to the system in your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.

  • Taste: This sense is mostly used in Consumables Department. When you give people the chance to taste a sample of the products you sold, they will be far more inclined to buy it. This is why usually in a place that sold consumables, there is a section dedicated to free samples.

3. Product Management

To make our shop look nice, we have to keep the interior of our shop clean and tidy. This is especially important for small shops, where things can easily get messy. The easiest way to avoid this is by doing some product and decoration management for our products. One of the most famous principles in retailing is, “Retail is Detail”. Therefore, to be able to manage all your products to satisfying level, you need to pay attention to any detail.

Don’t just put your products randomly because lack of space or motivation, but take your time to gather your products and see which product goes well together with which. This way, you can also create some space which enables you to not put your merchandise too closely with each other.

You can also separate your products using elevation so you can make customer focus on which product you want them to buy. To do this, put the products you want customer to focus on at eye level. Based on our experience, customers tend to pay more attention to the products caught in their eyesight than the products above or below their eyesight.

4. Control Your Customers

To make your customer browse through as much of your product as possible, the best way to do it is to design a path in the Interior Design of your shop. The path usually varies according to the shop’s size and the products sold.

The first thing you should remember when you decided to make a path in your Interior Design: Do it Counter Clockwise. Why? Because according to the research about customer behavior in the shop, almost 90% of the people tend to go to the right after entering a shop. So what we need to do is to make use of this habit and make sure that as they do that, they also continue walking throughout your store to gain the maximum exposure to your products. The more products you can expose to them, the more chances they will buy one of them.

By making a path around the store, you will also be able to control the customer flow. Moreover, if you can do this point correctly, you can make them focus on what product you want, make them go to a section of your shop, and many other things. Keep in mind that if you want to use the path to lead them somewhere, it’s better if you put an eye-catching and attention-grabbing display at the end of the path so the customers will be attracted to it.

Most stores use a circular path to the right to get customers to walk through to the back of the store and come to the front again. Some will make it even easier by covering the path with a different texture or look from the general flooring, paying homage to the old saying “where the eyes go, the feet will follow.”

5. Satisfy Your Customer

This is arguably the most important point when you want to make an Interior Design for any business. I think I have no need to say WHY making every customer coming to your shop satisfied is important for every business. But there is a need to explain HOW we can do it. Therefore, we will give you some points to take note based on our experiences:

  • Product Location: When you arrange your product, make sure that you put a sign over each category of your product. Sign makes people feel easier to find things they need, and you can also use it to monitor their habit. See what products they like best and what products sell the least. Then you can change your next product order according to the result of your research to maximize benefits. People will also feel that they can quickly find things they want unlike other shops that didn’t provide any sign, thus when they want to buy something again, they will likely prefer your shop.

  • Don’t block the flow of traffic: Your store should be easy to navigate and have enough room for multiple people to be in it at once without running into one another. Make sure your aisles are wide enough for at least two people pass through without bumping into each other.

  • Provide Rest Zone: People often went shopping in a group. In a group, not everyone wants to buy the same things. Sometimes when they enter a shop, only part of the group wants to buy something. The others just wait. In this case, when they see a rest zone, or at least some chairs, then they can take a rest there. Sometimes, when they look around from their spot, they will see something they like, and they will go there and browse around. If there is no rest zone, then people will just go out and you won’t get a new customer. So, it’s essential to provide a rest zone in your shop, or at least some chairs.

  • Adjust Lighting: Pay attention to the lighting. Well-thought-out and well-placed lighting will attract attention to your store’s displays and merchandise, show off your products, and even make them more enticing than they actually are. Be sure to adjust it so every place in your store got enough lighting, including the corners or your store. But be careful, supplying too much light will have negative effects. Don’t forget to mix uplight and downlight in your store. When an element of downlight is added to the uplight, shoppers will perceive the atmosphere as brighter and more comfortable.

Conclusion

Interior design for retail and shop business is an endless process. Every person has their own likes and dislikes, so there is no template for interior design of these types.

The only thing you can do is to adhere to these 5 Principles to make the Interior Design for your shop, then slowly observe your customers’ behavior and habits to know them better, then see what they like and dislike from your products.

Don’t forget to also memorize their movement pattern and behavior, so you can test several different arrangements and choose the most optimal Interior Design for your personal shop.

Keep all your 5 senses open and you’ll be able to create an interior design that is good for both of you and your customers.

What You Should Known About Interior Design Schools

Getting degrees in interior design is becoming one of the more popular degree options available today and constantly being offered by different colleges and universities. Interior design is regulated in almost 24 states of the United States and anybody who is intent on studying for a degree in interior design course should pick up a Bachelors degree in Interior Design first before they opt for an interior designers license.

Interior design degrees are extremely important and so is the knowledge of CAD software which is all about Computer Aided Design. Both are equally necessary for the new interior designers. People hiring interior designers prefer to opt for people who have graduated and people who can handle modern technological requirements such as CAD because not only are they cost effective but they save people a lot of time too.

At this time the online interior design degree is the most popular learning option for people who want to get the degree, it is especially more popular with the use of CAD software. Because of the benefits that the internet affords you can get across to a wider student population across the entire world.

Interior designers must be smart and imaginative at the same time in order to use the small amount of interior space that is available in most large cities of the world. What an interior design degree provides is that it gives the student the knowledge and the practical experience to cope with the different demands and requirements that a busy interior designer constantly has to cope with.

An interior design degree is the primary step in establishing a career in the field of interior design. The development of your natural talent and creativity means getting the right training as well as the necessary education. In order to become a force in the field of global interior design it is always essential that you have the requisite formal degrees from a college that offers interior design degrees and qualifications.

Successful graduates in the field of interior design will employ their creativity and imagination in order to design homes for people as well as corporate establishments and order institutes of commerce. Designers will make use of the knowledge of different types of color as well as basic studies in the fields of architecture and creative design in order that they create beautiful interiors and work areas at the same time.

Interior design degree programs focus on sharing and teaching skills in various areas of graphic drawing, construction technology, color theory and space planning. Students will focus on learning the different aspects of design from the technical and the creative as well. Certain other important aspects including the elements that concern human beings and aspects of interior decorating, other aspects of building safety and information about the different necessary requirements for design. You can visit http://www.interior-design-school.com to find out more information on interior design education.

Whenever you’re looking for an interior design degree program to study, try to find out if the institution has lecturers and academic staff who are quite knowledgeable in the industry. Anyone studying in the field of interior design should try to get the best world class training available.